Someone has rightly said, time changes
faster than it seems. Same concept is evident in how businesses, industries has
been changing. Decade after decade the speed of change in businesses is
increasing at an amazing rate. You remember how traditional businesses shifted
from pen & paper based business management in 1970’s to SAP era of business
management now. How computer gave birth to information technology which
resulted in reduced effort, lower cost, lesser time to market for products/
services.
Disruption is shining anyway. Can’t say
if it’s dawn of disruption but for sure it is not the end. New age thinker are
changing the way industry runs, business are done, services are delivered. Take
a look at some of disruptors. Uber has changed the way people book taxies. You
need not to be a radio taxi company to provide taxi service, a mobile app based
technology company also can. Now booking taxi is just a click away & in 5
minute one can avail sedan ride at lowest price. Paytm has shown, not only
banks but an IT company can also do banking. How easily one can pay for any
item they buy be it home grocery, food, jewelry anywhere with just one image
scan. These companies are today valued at multibillion USD in a short span of
2-5 years. Traditional companies takes ages to become a billion dollar company.
What is Disruption?
A question keep striking in peoples
mind who these disruptors are & how to become one of them. To answer this
question first we need to understand the “Disruption”. Disruption is something which changes the way
existing market, technology, product, service, system works. It finds simple way
of doing the same thing with minimal cost, effort, and infrastructure &
altogether a new experience to customers like Uber, Paytm, Airbnb did.
Who is a Disruptor?
One who finds simple approach to solve
existing problem, process or identifies hidden opportunity & successfully
implements it.
To simplify disruption, it is a customer focused idea implemented successfully which has changed
the way existing system works.
How to become one of the Disruptor?
Becoming disruptor is not a one day
story nor it is impossible to become. Disruptor thinking is an approach which
comes with practice in day to day routine. I am sharing some of common traits
of disruptors, rest experience is the best teacher.
First they decide what they want to
disrupt, a product/ service/ industry or what?
They study a lot on existing industry,
trends about what they want to disrupt.
They think with end user in mind like
current days design thinking.
They do experiment with ideas &
learn from them either they succeed or fail.
They build on ideas which has least
dependency on infrastructure/ capital
Lastly, they lead the idea
implementation
Practicing disruptor’s traits in day to
day routine will develop disruptor like thinking approach. Don’t forget having
a good idea is not disruption. It is Ideas successful execution which will lead
to disruption.
Note: This is not my own article but
shared and written by Parshant Tanwar (my friend, a wikipedia of
thoughts). Thanks to him for sharing his thoughts with me also given me
privilege to publish this to open world.
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